DeVry MKTG 310 Week 6 Discussions Latest

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DeVry MKTG 310 Week 6 Discussions Latest

DQ1 LIFESTYLE

Go to www.burtsbees.com

How does this site use lifestyle marketing to its advantage? What lifestyle would be most associated with the products shown on this site? After reading the history of the founders, how were the founders able to project their own lifestyles into the products produced by the company? How could the company expand its sales into other lifestyle segments?

DQ2 REFERENCE GROUP

How can Jimmy Buffett fans be considered as members of a reference group? A brand community?

 

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